Why do companies retain the services of Managed Service Providers (MSPs)? That answer used to be quite simple:
- Access to Expertise – MSPs provide access to the latest technologies and tools, enabling companies to focus on their business and stay competitive.
- Cost Savings – MSPs can help reduce company spending on non-core business functions and negotiate better terms through bulk purchasing of hardware and software.
- Confidence and Compliance – MSPs can ease businesses’ workload by handling non-core services, proactively monitoring and maintaining systems, and preventing service disruptions.
Today, these are commoditized expectations, not differentiators. So, how can MSPs set themselves apart from the pack and attract new business?
MSPs stand out from the competition by leveraging emerging and disruptive technologies
Here are a few beyond differentiating strategies that MSPs are using to set themselves apart from competitors to win new customers:
Offer technology enabled services
MSPs are service providers who specialize in catering to specific industries and possess unique abilities. Due to their focused approach, they are able to harness the power of AI, AR, and ML and create distinguishing expertise. They are capable of partnering with their clients to develop game-changing applications using these emerging technologies.
Partner with a leading technology company
In a market saturated with MSPs, partnering with a leading tech company can be a significant differentiator. It enables MSPs to offer unique solutions and services that others might not have access to. Their solutions reflect the combined and unique intellectual property (IP) that can only be created through complementary partnerships. Enabling and integrating these solutions creates a competitive edge for MSPs, their partners, and customers.
Adopt AR technology to improve internal operations and eliminate know-how leakage
Leading MSPs are investing in their operations to ensure they can deploy, manage, and troubleshoot their provided solutions effectively. By employing AR in their own operations, they eliminate knowledge leakage in an industry where employee churn can create significant continuity of service problems. AR can capture and curate employee know-how by documenting work processes, creating job aids, verifying work accuracy, and enabling problem-solving. Using AR technology, MSPs are becoming more efficient and effective in delivering services to their customers because they have more control of their know-how.
In today’s competitive business landscape, Managed Service Providers (MSPs) need to stand out to succeed. By prioritizing customer success, embracing new technologies like AI, AR, and ML, and collaborating closely with technology partners, MSPs can differentiate themselves, keep existing customers satisfied, and attract new ones. With these strategies in place, MSPs can stay ahead of the competition and thrive in the market.
This article is the second in a four-part series focused on the impact of augmented reality for Managed Service Providers. Check back next week to learn more about how MSPs can use AR to deliver world-class service excellence. If you missed the first article you can find it here.
