How Augmented Reality Enables ESG

Sustainability practices and commitments continue to shape the vision and aspirations of many responsible businesses, and ESG (Environmental, Social and Governance) is increasingly becoming a corporate differentiator. Augmented reality directly empowers sustainability results by visibly resolving more issues remotely without travel, boosting first time fix rates to avoid repeat visits, and enabling new self-solve and self-learning opportunities that also work to proactively eliminate travel for support technicians.

“Show me vs. tell me” effectiveness combined with contextual graphical guidance vaults augmented reality engagement into a new level of operational efficiency, which also drives positive sustainability outcomes. Enhanced remote-solve rates are great for increased customer satisfaction, and fuel consumption reduction is even greater given the tangible impact it has on our planet. That’s important for a brand and its reputational risk management strategies, not just to drive higher ESG scores, but to contribute to the creation of a greener planet for generations to come.

Sustainability benefits add up when programmatically inspired with augmented reality solutions and technologies. Xerox, one of CareAR’s largest augmented reality deployments, utilize CareAR’s augmented reality capabilities that resulted in more than 5,000 cases that were resolved without sending a technician during a 6-month timeframe. The outcome is over 63,000 tons of carbon emissions were avoided!

Sustainability is important for any company’s employment reputation. Research notes that “71 percent of employees and employment seekers surveyed say that environmentally sustainable companies are more attractive employers. In addition, more than two-thirds of the full potential workforce* respondents are more likely to apply for and accept jobs with environmentally and socially responsible organizations – and nearly half surveyed would accept a lower salary to work for such organizations”. 1

Sustainability benefits are inherently achievable when CareAR remote assist and self-solve solutions reduce travel requirements. The transformational benefits of CareAR augmented reality help organizations put a sustainability “stake in the ground” with daily evident reductions in fuel consumption and emissions while also enhancing the service experience.

Sustainability is a journey that we can all influence, through our commitments, actions, and innovative ways to make a difference. Learn more about how CareAR can help you meet your ESG goals.


1 IBM Study: COVID-19 Pandemic Impacted 9 in 10 Surveyed Consumers’ Views on Sustainability. April 21, 2021

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