CBA Signs Distribution Agreement with Nomura Research Institute (NRI) for Innovative SXM Platform CareAR

July 18, 2023

This partnership accelerates the digital transformation of companies in Japan using The CareAR SXM (Service Experience Management) platform.

On April 27, 2023, Communication Business Avenue, Inc. (“CBA”) and Nomura Research Institute, Ltd. (“NRI”) signed a distributorship agreement for CareAR, an SXM platform that uses AI and Augmented Reality (AR) to improve efficiency. Through this partnership, cutting-edge AI and AR technologies can be used to quickly achieve digital transformation in a variety of industries and use cases, including customer support, service desk, field work, and training.

Companies are currently facing issues such as a declining workforce and need to upskill less experienced workers. Through this partnership, NRI will provide flexible solutions to address not only corporate issues such as human resource shortages and efficient staffing, but also social issues such as the declining birthrate and aging population.

This alliance will not only provide advanced communication and precise support at all customer contact points, but also bring new possibilities to companies by increasing the synergistic effect of NRI’s extensive knowledge, CBA’s advanced know-how, and CareAR’s innovative AI & AR technology.  Through these efforts, this partnership will contribute to the sustainable growth of companies and society as a whole.

“CareAR’s remote assist and self-guidance visual technology is ideally aligned with NRI’s mission to envision and realize new paradigms and to be a trusted partner for mutual growth.” Said Sajeel Hussain, Chief Revenue Officer, CareAR. “We welcome NRI as a CBA CareAR Service Experience Management platform partner and their efforts to empower service transformation with CareAR’s industry leading AI-powered augmented reality platform.”

CareAR enables self-help solutions for customers and employees by using AI and AR to provide instructions for physical objects that exist in the real world. In addition, remote communication with annotations fixed in space on live images, which was not possible with conventional tools, will enable accurate real-time guidance to promote remote resolution. This enables engineers and staff in charge of field service and other on-site work to receive support from skilled technicians and experts in remote locations using AR.

AI data analysis, learning and training support, and real-time guidance and simulation using AR and Digital Twin visualizations will help employees optimize their skills and capabilities, leading to improved work efficiency and quality. Such human resource development and enhancement of capability levels are closely linked to the organization’s human capital management, and as a corporate organization, NRI is committed to improving competitiveness and maximizing results.

About CareAR
CareAR, A Xerox company, is a leading SXM company. As part of a seamless digital workflow experience, CareAR enables users to instantly access expertise through remote, AR and AI interactions, instructions, and the ability to capture and display insights in real time, CareAR bridges the skills gap, accelerating knowledge transfer and enabling greater operational efficiency. And it proposes a new benchmark in the SXM category by improving customer outcomes and safety. For more information, visit

About Nomura Research Institute, Ltd.
Founded in 1965, NRI is a leading global provider of consulting services and system solutions, including management consulting, system integration, and IT management and solutions for the financial, manufacturing, retail and service industries. Clients from all layers of these individual industries partner with NRI to tap NRI’s research expertise and innovative solutions across the organization to expand businesses, design corporate structures and create new business strategies. NRI has more than 17,000 employees in 16 countries and regions including New York, London, Tokyo, Hong Kong, Singapore, and Australia. NRI reports annual sales above $4.9 billion. NRI is rated “A” by S&P Global Ratings Japan. For more information, visit

About Communication Business Avenue, Inc.
CBA is a privately held, full-service communications solutions integrator and service provider enabling automation and solutions across a broad range of platforms. Implementing cutting-edge omni-channel, AI technologies and other solutions, CBA delivers innovations that solve numerous business communication challenges. CBA’s mission is to always be helpful and hospitable, providing technology and business methods that enable our clients to achieve significant business growth. CBA’s mission is to provide technology and business methods that enable our clients to achieve significant business growth.

Since our founding in 2006, we have provided and supported the latest communication technologies to more than 900 customers in 35 countries around the world. Leveraging our expertise, including WebRTC multimedia solutions for on-premise, cloud, and mobile applications, and our immersive and comprehensive cloud computing solutions, we offer solutions to meet the communication needs of all industries. For more information, visit